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First Ever Sell Out Success During 30th Anniversary Auction

July 25, 2019

DVLA Personalised Registrations’ 30th anniversary auction will go down in the Agency’s annals as being the first in its history of multi-day live auctions to record a 100 per cent sales success.

Shortly before the close of play on Friday evening, the personalised registration 34 YOL became the only one of the 1,250 lots on offer that remained unsold.

However, that was bought for its £1,200 reserve over the weekend, ensuring the complete sales success.

Last week’s three-day sale held at The Vale Resort near Cardiff lived up to all expectations and proved to be a headline-grabbing event when, on

Thursday, retired businessman Ian Guest from Barnard Castle bought IG 1 for £222,000 which, with fees, ensured a £287,792 purchase.  His success ensured IG 1 became the DVLA’s third highest-selling personalised registration of all time behind 25 O and 1 D which sold for £400,000 in 2014 and £285,000 in 2009 respectively.

Moments after his success, Mr Guest said: “That was incredible. When the price went to £100,000 everything really became a haze. My wife expected me to pay between £240,000 and £260,000 but in all honesty I never thought it would go so high. That said, I drove down with a limit of £400,000 in mind!”

Jody Davies, DVLA Personalised Registrations’ Senior Sales Manager, said: “What a phenomenal result! DVLA Personalised Registrations has been selling registrations since 1989 and yet we have never recorded a complete 100 per cent sales conversion from our multi-day auctions, until now.

“We had high hopes for our 30th anniversary and it certainly delivered. Selling every registration for the first time for a multi-day sale and setting a record for the third highest priced personalised registration is quite astounding. It proves once again that the popularity in personalised registrations is as prevalent as ever.”

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It is an offence to alter, re-arrange, or misrepresent a registration number. There is a maximium fine of £1000, and the registration number can be withdrawn without compensation.