SMA Leeds Limited :: DVLA Personalised Registrations

There is no live, physical auction to attend. Instead, all bids are submitted to the auctioneers, prior to the bidding deadline.
Bidders submit "Maximum Bids" which are invisible to other bidders and bidding starts at the Reserve Price for each registration. If there is competitive bidding activity on a Lot the auction system will increase bids on behalf of a registered bidder up to their Maximum Bid. If someone's Maximum Bid is outbid, the underbidder will be sent an email inviting them to increase their Maximum Bid.
When the End Time has passed, each Lot will be sold to the highest bidder for the amount of their bid.
Unlike DVLA's previous Sealed Bid Sales, bids cannot be removed once they have been placed.