• Registration Now Open For Oxford Belfry Auction

    December 19, 2012

    DVLA’s next Auction of Personalised Registrations is on the 30th, 31st of January and the 1st of February 2013 at Oxford Belfry Hotel near Thame in Oxfordshire. 1,500 registrations will be on offer with reserves from £250.

  • Christmas Comes Early For DVLA Personalised Registrations

    November 19, 2012

    DVLA Personalised Registrations’ final three-day auction of the year made more than £3.7 million – taking the total raised from the Agency’s series of auctions in 2012 to close on £19 million.

    While the registration SM11 THY – which sold for £37,000 – grabbed the headlines due to Smith being the most prolific surname in the UK since records began, it was over shadowed at Ardencote Manor Hotel in Warwickshire last week when 90 O fell under the auctioneers’ gavel for £53,900.

    Other leading registrations sold include WR11 GHT, which fell under the hammer for little over £26,500 and 6 HFS which went for £22,500. DH11 LON, sold in February for a total of £73,280, was the most expensive personalised registration auctioned during the year.

    Damian Lawson, DVLA Personalised Registrations’ Marketing Manager, said: “2012 has proved another hugely successful year for our auction programme and far exceeded our expectations.”

    “Our decision to bring the final three-day sale of the year forward to mid November, which has ensured customers buying for Christmas presents were able to do so with complete confidence that their relevant paperwork will be processed in time for the big day, really seems to have paid off.”

    “Plans are already well underway to ensure we maintain our success, starting with our first three-day sale of 2013 which will be held in Oxfordshire from January 30. The list of registrations being sold there are already available to view online”

  • DVLA Bracing Itself As SM11 THY Goes Under The Hammer!

    November 12, 2012


    With Smith being the most prolific surname in the UK since records began, understandably DVLA Personalised Registrations is bracing itself for a tidal wave of interest in SM11 THY which is being auctioned in Warwickshire later this week.

    SM11 THY will go under the hammer during the final stages of the three-day auction of 1,500 personalised registrations being staged at Ardencote Manor Hotel in Claverdon from Wednesday 14 November .

    The registration has already served up a Twitter first for DVLA Personalised Registrations after trending UK-wide after the actor James Corden – famed for his role as Smithy in the hit TV comedy Gavin & Stacey – tweeted “Love It” on hearing of its sale.

    Those interested in placing a bid can do so via the DVLA Personalised Registrations’ online absent bid process, however those planning to bid either online or over the telephone cannot do so as the deadline for both has surpassed. The only guaranteed way of securing a registration featured at the auction is by bidding in person.

    Damian Lawson, DVLA Personalised Registrations’ Marketing Manager, said: “Due to the huge popularity in the Smith surname there was inevitably going to be a surge in interest surrounding the SM11 THY registration, we’re just hopeful that next week it’ll meet our expectations.”

    While it is unlikely SM11 THY will re-write the record books for the highest amount paid for a personalised registration auctioned by the DVLA, ironically that was set in March 2009 at Ardencote Manor Hotel when 1 D sold for £352,000.

  • Golden Opportunity For James Bond Fans

    October 3, 2012

    DVLA Personalised Registrations is offering fans a golden piece of James Bond memorabilia – but those interested will have to be a true 007 aficionado to appreciate its worth!

    In this, the 50th anniversary year since the film Dr No launched arguably the greatest movie franchise ever, AUR 1C will be auctioned during the first morning of the Agency’s three-day sale being held at Ardencote Manor Hotel in Warwickshire commencing on Wednesday, November 14.

    As all true Bond enthusiasts know, Auric Goldfinger, who famously said “No Mr Bond, I expect you to die”, is written in the annals of film history as one of the greatest movie villains of all time. In the movie Goldfinger, Goldfinger’s classic Rolls Royce bore the registration AU 1.

    Damian Lawson, DVLA Personalised Registrations’ Marketing Manager, said: “James Bond is much loved by a truly international fan base and this has been reflected over the years by the success we experience whenever we auction a Bond-related personalised registration.

    “For those true devotees, our personalised registration AUR 1C has to be up there with the very best of them.”

    To register an interest to bid on AUR 1C or for further information on the auction at Ardencote Manor, visit

  • DVLA Timed Auction Now Open

    October 1, 2012

    The third Timed Auction of 2012 opens today with 1,250 Registrations on offer from £130. Visit the website to see the latest prices.

    The auction closes on Monday 15th October 2012.

  • Registration for Ardencote Manor Auction Opens Tomorrow

    September 13, 2012

    DVLA’s next Auction of Personalised Registrations is on 14th, 15th and 16th of November at Ardencote Manor Hotel in Warwickshire. 1,500 registrations will be on offer with reserves from £250.

  • DVLA Personalised Registrations Celebrate the Success of its Latest Three-Day Auction

    September 3, 2012

    DVLA Personalised Registrations had cause to celebrate after last week’s three-day auction banked more than £4 million for the Treasury.

    Incredibly, to further underpin the successful sale, more than 6,860 people registered to bid – the most for a sale of 1,500 registrations in five years.

    The top two selling registrations – 100 O and 50 OOO – sold for £71,360 and £36,368 respectively were bought by the same mystery buyer during the final day of the event staged at Mercedes-Benz World in Weybridge, Surrey.

    BU11 OCK – which is heading onto a cattle lorry after being bought by a livestock merchant from Essex – was the third highest seller achieving a total of £29,888 while AK11 TAR and 91 S, selling for £26,259 and £22,163 respectively, completed the top five rankings.

    Damian Lawson, DVLA Personalised Registrations’ Marketing Manager, said: “While we always strive to offer an attractive array of registrations, it’s only when they come under the hammer that we really know how they’ve been received, and we’re absolutely delighted with the response we’ve had…”

    The next sale will take place at Ardencote Manor Hotel in Claverdon, Warwickshire, – the venue which witnessed DVLA Personalised Registrations’ record-breaking sale of 1 D which fetched £357,000 in March 2009 – will commence on Wednesday, November 14.


    SMA Vehicle Remarketing auctioneer Dave Arnett takes another bid for 100 O which eventually sold for a total of £71,360, making it the Agency’s highest selling registration during its recent three-day sale at Mercedes-Benz World.

  • Lot 190, Registration Number 1 BXV Withdrawn From Sale

    August 29, 2012

    DVLA announced today that the registration 1 BXV had been withdrawn from the forthcoming auction at Mercedes-Benz World.

  • Family Fun Courtesy Of DVLA Personalised Registrations

    The school holidays may be drawing to a close, but DVLA Personalised Registrations is offering families who enjoy day outings a summer swansong.

    Registered bidders attending next week’s three-day auction of personalised registrations at Mercedes-Benz World will be able to experience the best dream machines the German car manufacturer has to offer – free of charge!

    The Agency is ensuring the doors to the world-renowned museum will be open for those attending the sale while those registered to bid will be offered the opportunity to experience free “hot lap” rides around the purpose-built circuit at the Brooklands venue, Weybridge, Surrey.

    Interest in Personalised Registrations clearly continues as 3,200 bidders have registered for the sale 10 days before it commences on Thursday, September 6 – 1,100 more than those who’d signed up a week before the corresponding sale in 2011.

    Jody Davies, DVLA Personalised Registrations’ Events Manager, said: “You don’t have to be a complete petrol head to enjoy the thrill and excitement of stepping into a dream car.

    “We have arranged for registered bidders who come along to Mercedes-Benz World to enjoy a drive of their life!”

  • New Record for DVLA Online Timed Auction

    August 2, 2012

    DVLA’s latest Online Timed Auction closed yesterday. The highest selling registration was ‘GTO 250A’ which fetched £5,140. The whole auction raised around £525,000 in total making this the most successful Online Timed Auction since March 2010. Thank you to everyone who bid in the auction.

  • DVLA Online Timed Auction Now Open

    July 18, 2012

    The second Online Timed Auction of 2012 opens today with 1,250 Registrations on offer from £130. Visit the website to see the latest prices.

    The auction closes on Wednesday 1st August 2012.

  • Golden Times for DVLA’s Gavel

    June 13, 2012

    DVLA Personalised Registrations Olympic-themed summer auction has been hailed a golden success – generating a colossal £4.7 million over three days.

    The event, staged at City Hall in London, proved once again the popularity of personalised registrations continues with bids continually flowing in well into the night on both the first and second days.

    The registration 80 O was the star of the show, selling for £45,440 including VAT and buyers’ premiums, to a mystery man from the Midlands. OL11 VER was a close second, which went for just under £40,000.

    With the European Championships just hours away, patriotic England supporter Brian Brody, aged 66, of St John’s Wood, London, showed his true colours by buying EN61 AND for £19,800. However, that was dwarfed by HO11 AND which was bought, not by a patriotic Dutchman, but by businessman John Holland, as a gift for his daughter, Kelly, for little over £25,500.

    The Queen’s Diamond Jubilee weekend celebrations had hardly settled when PR11 NCE and HA12 RRY came under gavel, fetching a combined total of £21,700.

    The first 50 lots which had specific connotations to this summers’ Olympic Games ensured the sale got out of the starting blocks well, amassing £122,400 within an hour.

    London 2012 ambassador Iwan Thomas showed his support as the sale was granted official licensee status for the 2012 Olympic Games. The former athlete who won silver in the 4×400 relay during the Atlanta Games in 1996 took to the stand and auctioned two rather apt registrations, REL 44Y and RUN 3R, which fetched £730 and £2,548 respectively.

    Jody Davies, DVLA Personalised Registrations Events Manager, said: “Once again we have been left stunned by the tremendous level of interest in our sale. Linking up with the London Organising Committee of the Olympic and Paralympic Games has been a real success, and once again, we are really pleased that so many people were able to find their perfect personalised registration.”


    London 2012 Olympics Ambassador Iwan Thomas with the Personalised Registration 2012 OG which started proceedings at City Hall, London.

  • Record Number of Bidders Register for Official Auction, London 2012

    June 5, 2012

    With deadlines now passed for telephone and internet bidding, bidders can still register to bid by absentee bid or come and bid in person.

    Interest in this Auction has been amazing with over 75% more people registering than normal.

  • ‘WA11 KER’ Withdrawn from Auction

    May 28, 2012

    The DVLA announced today that Lot Number 1491: WA11 KER, has been removed from the auction.

  • Official Personalised Registrations Auction, London 2012 Olympic Games

    May 15, 2012

    Interest in the forthcoming official personalised registrations auction, London 2012 Olympic Games is growing steadily. It is being held from 7th – 9th June at City Hall in London. Interest is very high with double the usual amount of people already registered to bid at the auction. Don’t miss out! Check out the registrations now.

  • London 2012 Revs Up with Official Games Vehicle Registration Numbers

    April 30, 2012

    The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has appointed DVLA as an official licensee of London 2012.

    The DVLA becomes one of the last licensees to be appointed before the Games and is offering London 2012 themed personalised registration numbers.

    In addition to a three day auction of 1,750 personalised Registrations at City Hall in London from 7th – 9th June, members of the public are also able to purchase London 2012 registrations from the DVLA website

    It is estimated that the London 2012 merchandise programme will generate more than £1 billion worth of sales, contributing more than £80m to the staging of the Games. By Games time an estimated 10,000 merchandise items will be on sale in the UK.

  • Registrations now released for the June Auction.

    April 18, 2012

    The official Personalised Registrations Auction, London 2012 Olympic Games is now officially open. 1,750 registrations will be offered at City Hall in London from Thursday June 7th until Saturday June 9th.

  • New Leeds Venue A Great Success

    March 26, 2012

    Visitors to last week’s DVLA Auction at the De Vere Village Leeds South Hotel were very pleased with the choice of the new venue. The auction raised nearly £3million for HM Treasury.

    Student Mudia Oghenede was very pleased with his registration MUD 1A which he purchased for a bid of £1,100. He said, “I see it as fulfilling a long held ambition and, of course, a great investment.”

  • Excitement Builds for March 2012 Auction

    March 19, 2012

    March 19th 2012
    With Internet and telephone bidding deadlines now passed, over 3,000 bidders have registered for this week’s auction in Leeds. Remember you can still turn up and bid in person on the day, or submit an Absentee Bid via our website up to 1 hour before the lot is offered for sale. Good luck with your bidding!

  • DVLA Online Timed Auction closed

    March 8, 2012

    DVLA’s latest Online Timed Auction closed yesterday. The highest selling registration was ‘511 AAN’ which fetched £5,510. The whole sale made around £400,000 in total.

  • DVLA Online Timed Auction now open

    February 22, 2012

    The first DVLA Online Timed Auction of 2012 starts today at 10am and will run until Wednesday the 7th March. There are 1,250 registrations with reserves from £130 to £1,500. To view the auction in progress please go to the Online Timed Auction section of our website, where you will be able see the current prices without registering.

    If you would like to bid you will need to sign up and go through a short registration process.

  • DVLA plays the name game as DH11 LON strikes it big

    February 7, 2012

    DVLA Personalised Registrations’ first three-day auction of 2012 raised more than £2.8 million, with the Agency’s 11-series proving to be the talking point of the event.

    Popularity for the 11-series, which proved to be one of the DVLA’s most successful series when they originally went on sale in December 2010 in readiness for March 1st 2011 new car registrations, are clearly as intense, and sought after, as ever.

    Half of the top eight best sellers at the sale, staged at the Stratford Manor Hotel, Stratford-upon-Avon, last week, bore the number 11. A mystery businessman stunned all by buying DH11 LON for a total price close to £80,000 during the first day, JO11 NNY fetched £31,184 while the sale’s third highest earning registration, PO11 LLY, went under the hammer for £21,000.

    DVLA Personalised Registrations next three-day auction will be staged at the De Vere Village Hotel in Tingley, Leeds, commencing on Wednesday, March 21.

  • Mystery businessman stuns all by buying DH11 LON Personalised Registration

    February 1, 2012

    A mystery businessman swooped on DVLA Personalised Registrations’ first auction of 2012 and stunned all by buying DH11 LON for nearly £80,000.

    Expectations surrounding the personalised registration were high, especially as Dhillon is a popular Asian surname, but no one predicted the hammer would come down on such a huge sum during the first day of the Agency’s three-day sale staged at the Stratford Manor Hotel near Stratford-upon-Avon.

    Tagged with a reserve of £2,000, this was immediately cast aside as the bidding war started at £12,600. A fierce battle between four rival bidders, all in the auction room, ensued and, just as the auctioneers’ gavel was about to fall at £50,000, the mystery man stepped in with, what proved to be, three significant bids.

    The final winning bid was £61,000. However, the total amount paid was £79,100 because of the VAT on the hammer price, buyer’s premium, VAT on the buyer’s premium and assignment fee.

  • Registration Open for February 2012 Auction

    January 4, 2012

    The first auction of 2012 is now open, featuring 1,500 registrations with reserves from £250. The auction is being held at Stratford Manor Hotel, Stratford upon Avon from 1st – 3rd February. High value registrations such as 55 O and 12 OOO are included as well as some plates derived from the 11-series such as MA11 ORY, FE11 OWS, SA11 MON, CH11 PPY and YE11 OUT. Please download your free PDF catalogue.

Use the links below for news and information on DVLA Auctions of Personalised Registrations.

It is an offence to alter, re-arrange, or misrepresent a registration number. There is a maximium fine of £1000, and the registration number can be withdrawn without compensation.